Since John Hunter invented the ceiling fan in 1886, Hunter Fan has been delivering quality ceiling fans to the public via our nationwide network of retailers for over 135 years. Hunter’s retailers range from small mom-and-pop shops to the biggest retailers in the US, like Home Depot and Lowe’s.
Today, online retailers like Wayfair offer over 2,000 ceiling fan models from multiple brands. In such a competitive market, a company that wants to stand out has to be able to draw business insights based on publicly available web data.
When looking for the right provider, we needed a partner that not only collects and delivers raw public web data but can actually analyze, structure and present that data in a way that Hunter is able to immediately draw actionable insights.
Hunter partnered with Bright Data for their Bright Insights solution, a resource that has become integral to managing our business with Wayfair. The data and insights have enabled us to adjust and improve our market penetration campaigns. Using Bright Insights we are able to analyze our competitors, gain insights into retail prices on Wayfair and help us to make data-informed decisions.
With Bright Insights we know that the data they provide Hunter with is accurate and is critical for us to achieve our business goals. Their team has been very engaged, and extremely helpful. What makes the Bright Insights team different is that they listen, understand what we’re asking for, and they provide the information. Bright Data has become a true partner.